Measure

Measure | Improve

Your Marketing Strategy Isn’t Failing Just Because the Algorithm Changed
ByMarketing Online Strategy September 29, 2026

1. Opening — When the Numbers Suddenly Change Learn how to respond to marketing strategy algorithm changes without abandoning your marketing. Use data to identify problems and make informed decisions. Every online business owner knows the quiet dread that accompanies a sudden dip in traffic. For months, or even years, your website has run like…

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Measure

What Is Marketing Measurement? Why the Right Numbers Matter
ByMarketing Online Strategy September 20, 2026September 24, 2026

Marketing measurement indicates which metrics matter and how to turn customer response and marketing data into better decisions. Online marketing provides access to an unprecedented volume of data. Website visits, impressions, click-through rates, bounce rates, email open rates, inquiries, cost per acquisition, and transactions can all be captured in real time. Yet an abundance of…

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